Thursday, August 07, 2014

That's Limerick City

Brief Exchange is back! And this time it's landed in Limerick, as part of the City of Culture shenanigans, so there are lovely weird posters all over the place down there, including mine!

This time around, the brief I got was:

"Art is not what you see, but what you make others see.” Edgar Degas Escher, Duchamp and Dali were pioneers in the art of visual manipulation. They each, using their own unique methods, mastered pieces which created illusions and took the viewer's eyes on a journey; forcing a double take. Contemporary artists, too, are digitally creating illusions which transform standard images into entertaining conundrums through a simple trick of the viewer's brain. You are invited to create a little visual trickery of your very own. Whether it's a painting or photograph that looks too surreal to be reality, or a simple graphic with a hidden image, your challenge is to design a poster which changes the familiar and causes the viewer to look twice.

Hoo boy.

I was stumped for ages and then ran off on holidays for two weeks, only to arrive back with six days to the deadline and STILL no idea what to do. However, our last day of holidays was spent in Disneyland (SUPERAMAZINGFUN), so I was on a bit of a Disney buzz when I got home and decided I wanted to do something princess-related.

The whole visual trickery thing was proving to be a difficult box to tick though and I also wanted there to be some kind of creepy element to it, because it's me. In fact, this is actually the first Brief Exchange poster I've done that doesn't have a zombie in it. I eventually came up with an idea that I was happy with, so here it is:

While I was putting it together I wasn't really sure if the underground part worked, as all I could see was the giant insect monster, but the Bear assured me that it does also look like a cave full of bunnies, like it's meant to.

However, my poster was almost immediately ripped by a passer-by (it's being replaced though - yay!) and I've decided that someone tried to steal it, rather than it being wanton destruction, so I'm taking as a big compliment from Limerick. Thanks, lads! They really went to town on it, actually.

The posters are all over Limerick city and on the Brief Exchange site, along with a map showing each one's location. There's some really brilliant design in this show, so do take a look.


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